With ‘Tap to pay with Visa. Just like that.‘

we took the insight of tapping being a part of our culture.

Be it dance forms like Odishi, Bharatnatyam,

playing an instrument like the tabla or simply tapping

a watermelon pre-purchase.

 

We scaled these insights across mediums to create

a 360 campaign that is relatable, authentic and captures

the brand’s unbound spirit.